ZEPETO BFF SIGNAL

Multiplayer Social Dating Game in Zepeto Platform (486K total visits)

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RESPONSIBILITIES

​• Analyzed user data to identify pain points, resulting in a 20% improvement in user retention.

• Collaborated with development teams to translate business requirements into actionable design solutions.

• Supported the product team in defining and measuring KPIs for product success.

• Assisted product owner in implementing agile metrics, maintaining the product backlog, prioritizing user stories, acceptance criteria, and definition of done to meet business objectives through value-based decision making.

• Achieved MVP by ensuring product design deliverables and outcomes within 4-sprint.

• Led team of 4 on design strategies for Zepeto Intern product by maintaining increment value through product design refinement session, 1:1s, sharing sessions, and performance review.

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Game Link : Zepeto BFF Signal